Retrieval-augmented generation promised to bring ChatGPT’s magic to enterprise data. But while organizations rushed to build chatbots, they often struggled to deliver real business value. This comprehensive guide reveals RAG’s full potential beyond conversational interfaces, showing how integration with existing tools and processes can unlock powerful enterprise-wide capabilities. Drawing from concrete examples and implementation experience, we provide both strategic vision and practical guidance for deploying RAG in ways that drive meaningful outcomes. Whether you’re just starting with RAG or looking to expand, this report offers a clear roadmap for unlocking the technology’s true value.